Harrison's Fund 'Gym Excuses'

Turning your lazy ass excuses into genuine muscle building potential for kids with Duchenne Muscular Dystrophy with a fun donation mechanic.

Harrison’s Fund have made some bold creative work over the years, but came to us with a more direct challenge; could we help raise the funds needed to help fund a cure for Duchenne Disease. The UK wastes a staggering £558m on unused gym memberships every year, money which would go a long way to funding a cure for this fatal disease. Starting with a simple insight about people wasting opportunities to build their muscles, we created the gym excuses campaign: